1
Define Target Audience
Upload a CSV or search leads via Apollo.
CSV Import
Name, email, company, and merge fields.
Apollo Lead Search
Query by titles, seniority, location.
sample-contacts.csv
2 contacts · 3 merge keys
2
Compose Template
Use merge brackets like {{company}}.
Merge Tags
From: Your connected email
To: maya@northstar.co
Subject: A quick idea for Northstar
Hi Maya Singh, I came across Northstar and wanted to share an idea. Best, Your Name
3
Review & Launch
Name your campaign and send.